Better Findability

The term findability is a popular way to describe all the disciplines that support a successful web site. We use it to describe a bundle of services and underlying ideas that go far beyond basic search engine optimization.

"Findability" means:

1. Helping people find your web site.
2. Helping people find what they are looking for once they arrive at your site.
3. Bringing your audience back to your site.

Accessibility

Accessibility is a general term used to describe the degree to which a product is accessible to as many people as possible. This includes audience members with disabilities and special needs.

Usability

In web design, usability refers to the elegance and clarity with which a site meets the needs of its visitors. Are items easy to find? Simple to understand? Intuitively arranged? Are they what the site visitor expected to find? Hoped to find? Said another way, usability describes how a specific web site or element within a web site can be used by a visitor to achieve their specific goals.

Information Architecture

Information Architecture is defined by the Information Architecture Institute as:

1. The structural design of shared information environments.
2. The art and science of organizing and labeling web sites, intranets, online communities and software to support findability and usability.
3. An emerging community of practice focused on bringing principles of design and architecture to the digital landscape.

In our case, information architecture means learning enough about your business, your needs, and the problem at hand to design a solution that your customers and prospects will benefit from. One simple example is keyword research - we do keyword research so that our marketing efforts and the structure of your site work together to attract the correct audience.

Development

Development Is the process of refining an idea or web design in the real world. We think of development as the time between creating an initial web site design and it's public debut, but really development goes on all the time.

Marketing

Marketing refers to all the services and techniques you use to promote your business. On the Internet, our marketing services include search engine optimization, pay per click campaign management, press release management, social media coordination, and reputation management.

Copywriting

Copywriting is the process of writing the words that promote a person, business, opinion, or idea. In our context, it can include the text of ads, web sites, emails, newsletters, blog posts, and much more.

Design

Findability begins with good content, but housing that content in a good design is also very important. Our design consulting services include finding and deploying changes to your site design that eliminate confusion, encourage search engines to rank your pages, and make your guests happy. For some clients this may include a new web site.

SEO

SEO, or search engine optimization, is the art and science of causing a web site to rank highly on a search engine. It may involve changes to the words used on your web site, the structure of your site, and an ongoing effort to have your site mentioned in other places on the web.

Contact us so we can begin getting to know each other better.